FaceBook is growing in popularity day by day, and FaceBook advertising is thus becoming a very important source of traffic for online marketers. Your decision to use FaceBook ads will expose your ad to millions of FaceBook users that use the social networking website daily, and will draw you closer to your goal of achieving internet home business success.
You create an advertisement and it is approved by FaceBook. You run it for a week and then another week. But you don’t get much traffic to your website. Nothing happens. Why not? Where did you go wrong with the ad?
The fact is that you may have not created your ad in the right way. It is important to focus on the ad copy. The ad copy should be clear and concise and should have a clear message. If you’re not sure what your ad is about how can you expect others to know? Here are three essential questions that will help you create successful FaceBook ads. If you can keep these questions in mind you can be sure that your FaceBook ad will bring your website targeted visitors willing to buy your product or service.
That’s the first question you have to answer. What is the purpose of your ad? What are you selling? Is this an ad designed to attract people to become members of your site, or to get people to buy an expensive, high-tech gadget? You may have a site or business that offers all of the above but you can’t sell all of these in one FaceBook Ad. So, make a choice between the different options and try to keep your ad copy focused on a single objective.
It will help you to brainstorm on your product’s unique selling point. Think of three sentences or even three words that capture the product description. Write for 10 minutes all the possible words that are related to your product that come to mind. Then go through the list and mark out 8 or 10 of the best words that describes your product. After that run through the list and combine them into three short phrases that defines your product the best.
Before you even begin to create your ad you should know who your customer is. There is a big difference selling something to a 25 year old and selling the same thing to a 40 year old. Use the language of your customer in your ad copy to sell your product to them. Whoever they are be sure to speak their language.
FaceBook ads have a picture associated with them. Be sure to use one that positively defines your business. Coordinate the picture with the textual matter in your ad to create an effective ad campaign on FaceBook. These tips will help you make more money and get lost of new sales each day with FaceBook PPC advertising, thus drawing you closer to your goal of achieving internet home business success.
Devon Brown is one of the most talented young speakers and success coaches in the mlm & home business arena. His powerful information is helping home business entrepreneurs finally achieve the internet home business success they deserve and desire.
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