When you look at the Online a few years back, you can note that advertising promotion was done in a way that was a twin of ?other varieties of? media just like tv, or even definitely, additional like what you notice in the newspaper.
When you enter a site, and in some position you will get to see a banner (often these were quite various and very large), which would present and ad for whatever company was paying for ads on your space.
But there was one problem with this kind of advertising. It really was not exploiting the fact that the ads were not in some newspaper, but were instead presented over the Internet.
You have probably seen a large amount of things like this over the pages you browsed. You are looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you are looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that is also what the folks at Google thought of, so they came up with a wonderful idea. This is knows as Google AdSense, and it’s known as a centred advertising program.
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors would not even care about, you just set aside some region of the screen.
You then sign up for the Google AdSense program, youintroduce a tiny snippet of code in your website and Google makes sure that in the position you specify, a banner will show up, presenting the ads applicable to the articles of your site.
It is very simple for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get apayment for each visitor that clicks on an Adsense banner on your site. Now that is bound to happen more often with a traditional banner because people are actually interested in what is in that banner (otherwise, they would not be on your page would they?).
But, this also does wonders for the people who want to promote. And it’s because of the same reason. The best thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the key to the triumph of this programme, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher makes money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and features. You can’t have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefitis that AdSense advertising is a lot less obtrusive thannormal advertising. But this also means you should position the banner better because it is possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to fully grasp and moderate the efficacy of their campaign.
The whole process is handy, simple and efficient from anyone in the chain, from site visitors to advertisers, and it’s one of thefactors Google are known for their innovation and new thinking.
In summary, making money with Google Adsense is a new and popular method for internet marketers nowadays. We should give it try.
Information and strategies on top Adsense revenue sharing sites on the Internet to make supplemental income for yourself in your spare time.
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