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With the influence of social media influx in our life, it’s sometimes easier to underestimate the power of LinkedIn. Though if you compare LinkedIn with Facebook and Twitter, fan base wise it will always lag behind, reason being it is not hunted by frolicking teenagers posting pictures of their last party, or updating the mundane daily routines. LinkedIn is more serious and for those who says it’s only for the people who are looking for jobs, let me state, they simply don’t know how it works.

The large base of 150 million people on LinkedIn is not just job seekers, but as we know business is all about networking, it comes as a big platform to expand their network and find people who will help them expand it by sharing their knowledge and experience. LinkedIn basically provides you a platform showcasing your current and previous employment, professional work experience, educational background, company where you worked etc, almost like a curriculum vitae. It then allows you to connect with others people, networks, work groups, companies, colleagues, and business partners etc, naming it ‘connections’.

Unlike Facebook, LinkedIn is designed more for professional and business purpose and offers a profile in a more business sense. Web Design India Facebook on the other hand is used to connect with your friends and family. When you want to know where your school friend is working now, you connect to Linkedin, when you want to know your friend is married and have kids or not, you connect to Facebook.

Another advantage of Linkedin is, it gets higher page ranking in Google and thats a good way of increasing your visibility.

All you have to do is make your profile fully available and also publish your website, if you have one. Go for quantity and not for quality when it come to LinkedIn, meaning having over 10’000 connections might be ego-boosting but it will do nothing for you professionally. It always better to add people who will come in handy and share similar interest and seriousness. Adding random people into your conncetions just for the sake of it will only dilute your credentials. The moto is to go for quality over quantity.

Your LinkedIn profile is your face to the LinkedIn world, it’s important to build your profile brick by brick and make your accessible to interest groups, participate in forum discussions and make your point across, offer valuable content and have good manner. Try LinkedIn, you will surely see the results.

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