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If you want to build e commerce website, one of the first things you need to think about is the format. There are a lot of ready made websites online, but another alternative for you is to get one customized to your brand.

Choosing between the two can be challenging. One, there’s the cost consideration. Ready made websites can be found on the internet, some of them are even being offered for free. That’s the major plus point for ready made websites. Custom websites, on the other hand, are really more pricey. It can cost you anywhere from the hundreds range to the thousands range – it really depends on your requirements. More often than not, the development of a dynamic website that is fully customized to your needs will be in the higher range compared to custom static websites.

If brand integrity is a concern, then it would be best to build e commerce website with your specifications. Remember, most ready made websites available online are already being used by other online stores. It won’t give you much value in terms of branding. You can probably change the logo of your online store or the theme colors, but the customization of a ready made website pretty much stops there. If you want to have full control of the way your products are displayed, the overall look of the site, down to the design of the product page, then the customized route is the right one for you to take.

Aside from the cost of putting together online stores, one other consideration is the start up time. This refers to the time it takes from when you conceptualized the idea right into the first day of selling in your online store.

Custom-made websites often take longer to put together while ready made websites can get you live for selling in just a few hours.

Last, but not the least, think about the website’s maintenance as well. Custom-made websites are often more difficult to maintain as the fix required for any bugs found is not something you can easily search for online. Ready made websites, on the other hand, are easier to fix given that a lot of the information on bugs and fixes are already on the web. If not, you should always know who the main contact person is for tweaks that you will not be able to do yourself.

Overall, ready made websites are the best pick for new online merchants or those looking to save on setting up shop. Meanwhile, custom-made websites are best for companies that are already long established and are very particular about their brand.

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